2025 Ram 1500
Truck
Starting MSRP
$39,990
Fuel Economy
20/26
Horsepower
395 HP
Seating
6 passengers
Available Trims
Tradesman$39,990
8.4" TouchscreenBackup CameraTrailer Sway Control
Big Horn$46,685
12" TouchscreenRemote StartClass IV Hitch
Laramie$53,585
LeatherHeated/Cooled SeatsAlpine Audio
Rebel$57,985
Off-Road SuspensionSkid Plates33" Tires
Limited$63,685
Harman Kardon 19-SpeakerFull-Size ConsoleEvery Option
TRX$84,755
702 HP Hellcat35" TiresJump Mode
Safety Features
- Forward Collision Warning
- Adaptive Cruise Control
- Blind Spot Monitoring
- Trailer Detection
- Digital Rearview Mirror
Key Selling Points
- Class-exclusive coil spring rear suspension
- Largest touchscreen in class (12")
- Most luxurious truck interior
- Best ride quality in full-size trucks
Buyer Profiles
Comfort First
Wants car-like ride in a truck
Luxury Truck
Premium interior over ruggedness
Ultimate Performance
TRX for off-road domination
Common Objections & Responses
“Ford/Chevy are more reliable”
Real worry: Brand perception and long-term ownership
Ram has consistently ranked highest in J.D. Power's Initial Quality Study for full-size trucks. The coil spring suspension has fewer components to wear than leaf springs, and the HEMI is proven over decades.
Reframe: Let me show you our warranty coverage and the latest quality ratings comparison.
Competitive Set
Ford F-150Chevrolet SilveradoToyota Tundra