2025 Toyota RAV4
SUV
Starting MSRP
$31,400
Fuel Economy
27/35
Horsepower
219 HP
Seating
5 passengers
Available Trims
LE$31,400
7" TouchscreenToyota Safety Sense 2.5+LED Headlights
XLE$33,500
8" TouchscreenPower LiftgateRoof Rails
XLE Premium$36,200
SofTex SeatsMoonroofWireless Charging
Adventure$38,600
Dynamic Torque Vectoring AWDTow PackageOrange Accents
Limited$40,200
360 CameraPremium AudioDigital Rearview Mirror
Safety Features
- Pre-Collision System with Pedestrian Detection
- Full-Speed Dynamic Radar Cruise Control
- Lane Tracing Assist
- Blind Spot Monitor
- Rear Cross-Traffic Alert
Key Selling Points
- Best-selling SUV in America
- Available hybrid with 41 combined MPG
- Standard AWD on most trims
- Adventure-ready with excellent ground clearance
Buyer Profiles
Active Family
Outdoor-oriented family needing versatility
First-time SUV Buyer
Moving up from sedan to SUV
Eco-conscious
Wants SUV capability with hybrid efficiency
Common Objections & Responses
“CR-V has more cargo space”
Real worry: Need maximum utility
While the CR-V has slightly more cargo space, the RAV4 offers standard AWD capability and better ground clearance. Plus, the RAV4 Hybrid offers 41 MPG combined—best in class.
Reframe: What will you primarily be hauling? Let's make sure we find the right balance of capability and efficiency.
Competitive Set
Honda CR-VMazda CX-5Nissan Rogue