2025 Toyota Tacoma
Truck
Starting MSRP
$33,600
Fuel Economy
21/26
Horsepower
278 HP
Seating
5 passengers
Available Trims
SR$33,600
8" TouchscreenLane Departure AlertComposite Bed
SR5$36,500
Tow PackageBedlinerSmart Key
TRD Sport$41,200
Sport SuspensionHood Scoop18" Alloys
TRD Off-Road$43,100
Multi-Terrain SelectCrawl ControlLocking Rear Diff
TRD Pro$57,400
FOX ShocksLifted SuspensionSkid Plates
Safety Features
- Pre-Collision System
- Lane Departure Alert
- Automatic High Beams
- Trailer Sway Control
- Hill Start Assist
Key Selling Points
- All-new 4th generation for 2024
- Available i-FORCE MAX hybrid with 326 hp
- Legendary Toyota truck reliability
- Best resale value in segment
Buyer Profiles
Weekend Warrior
Outdoor enthusiast needing work and play capability
Contractor
Professional needing reliable work truck
Overlander
Adventure seeker wanting off-road capability
Common Objections & Responses
“Colorado is cheaper”
Real worry: Budget constraints
The Tacoma's resale value is 20-30% higher than competitors after 5 years. When you factor in that equity, the Tacoma often costs less to own long-term.
Reframe: Let's look at what your Tacoma will be worth in 5 years compared to the competition.
Competitive Set
Chevrolet ColoradoFord RangerNissan Frontier