2025 Jeep Wrangler
SUV
Starting MSRP
$33,690
Fuel Economy
20/24
Horsepower
285 HP
Seating
5 passengers
Available Trims
Sport$33,690
12.3" DisplayUconnect 5Removable Top
Sport S$37,490
Body Color FendersSide StepsPremium Audio
Sahara$44,690
Leather TrimAlpine AudioLED Lights
Rubicon$49,490
Locking DiffsDisconnecting Sway BarRock-Trac 4x4
Rubicon 392$81,790
470 HP V8Performance SuspensionQuad Exhaust
Safety Features
- Forward Collision Warning
- Adaptive Cruise Control
- Blind Spot Monitoring
- ParkView Rear Camera
- Electronic Stability Control
Key Selling Points
- Iconic open-air freedom
- Legendary Trail Rated capability
- Best-in-class approach angle
- Removable doors and roof
Buyer Profiles
Adventure Seeker
Wants go-anywhere capability
Lifestyle Buyer
Jeep Wave community member
Off-Road Enthusiast
Trail rated is essential
Common Objections & Responses
“Rough ride on highway”
Real worry: Daily driver comfort
The 2025 Wrangler has significantly improved on-road manners. The Sahara trim is specifically tuned for highway comfort while maintaining capability. Many owners are surprised by how comfortable it is.
Reframe: Let's take a highway test drive so you can experience the improvements firsthand.
Competitive Set
Ford BroncoToyota 4RunnerLand Rover Defender